I was born in Asheville, North Carolina, and grew up surrounded by the mountains, which still influence how I reset and think. After living in Atlanta for the past 22 years, I consider myself an introvert at heart—drawn to nature, travel, boating, history, and the occasional movie marathon. I’m direct, pragmatic, and fueled by seeing effort translate into real outcomes.
As a fractional marketing consultant, I bring a results-driven digital marketing mindset grounded in strategy, data, and execution. I specialize in diagnosing where digital ecosystems break down across traffic, conversion, and intent—and then crafting effective marketing strategies to address those issues. My expertise spans SEO, paid media, analytics, and owned channels, with a consistent focus on leveraging growth marketing to turn insights into measurable business growth.